ratDAO
The team behind ratDAO aims to build the first community to harness the power of the DAO to digitize physical blue-chip art on a large scale. Through the minting of original art as NFTs, funds are raised to purchase iconic physical works of art to be co-owned digitally by ratDAO members.
In the Wild
I had the privilege of conceptualizing outdoor advertisements to be used as part of the ratDAO guerilla marketing campaign in New York in which a limited number of NFTs were distributed via QR code. Working with their team of designers, I wrote witty copy that matched the look and feel of the the visual creative. The ads ran as digital kiosks and within hours, the all available art had been redeemed. Success!
